Ceativity

New media provides us with a new way to handle information which effects our thinking process.  That is simply one of the reasons why new media fosters creativity.  Creativity is also encouraged as the people have more authority and their ideas are being heard.  An article titled, "Twitter Serves Up Ideas From Its Followers" in the New York Times published on October 25, 2009 mentions the several successful ideas companies have incorporated int heir business model by listening to the consumers.  Even non-technology companies are adopting "user-generated innovations"; companies such as Ford hired college students to come up with an idea to come up with a successful way to use sync sound system the way consumers prefer. In the article it is mentioned how twitter was reluctant to use "#" which was suggested by one of the users, but the popularity of this trend among the users convinced Twitter to make this an official feature.  The fact that innovation has now been democratized, one doesn't have to be an IT genius to come up with creative ideas.  The power now truly lies in the peoples hands.